The fund came to life after countless conversations we were having with clients who were concerned, frustrated, just downright ticked off. The money they were investing into the stock market, into their 401(k)s, into mutual funds, a lot of those dollars that they worked for were being siphoned into companies that were going out of their way to make political and social activist statements, thereby trouncing on their beliefs. What we’re of the mindset is it’s not good business to alienate and offend 49% to 51% of your potential customers, your employees, and your shareholders. We believe companies should put profits over politics, over social activism. When creating the God Bless America ETF, we wanted to make sure that it was well diversified across all the sectors of the stock market. That way, individuals can invest, have a nice diversified portfolio and know darn well that the companies they’re investing in are not going to be offending them.